2008 New Car Release Strategy
Author Dan Mercurio explains: People shopping for cars today, face the same decisions they did in years past, 2-door or 4-door, car, truck, van, or SUV. The idea of buying versus leasing is now on the table once again. The idea of buying a car in the middle of 2007 and having to decide between a 2007 and a 2008 muddies the water. Some of these vehicles will be all-new models, others radically different, while still others with only slight alterations.